PorchBox

PorchBox is a close to home takeout restaurant in Laguna Hills, California. Reminiscent of Sunday family dinners and home cooking, the restaurant serves nourishing and fresh American-Comfort food. The identity system reflects the American ideal of a family meal. The brand system utilizes a bold color palette, classic elements with a modern twist, and inviting photography to bring a sense of comfort. The brand is classic without feeling dated, modern without feeling cold, and friendly without feeling juvenile.


Brand Strategy / identity Design / collateral design

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