1. What does your business / product do?
2. What problem do you solve for your customers?
3. Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?
4. What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?
5. Is there a unique story behind your business or business name or logo?
6. Share 5 adjective or words that best describe your company.
7. What are the deliverables for the brand identity?
Select all needed.
Thank You Cards
Social Media Imagery
8. Does any of your current material need to be updated to match the new brand identity?
9. What timelines are you’re looking at for this project? What is your budget?
10. Describe your ideal customer.
11. What is the primary message do want to convey to your customers?
12. If you have an existing brand/identity, why isn’t it working for you?
13. Please share 3 links of brand whose brand identity inspires you. What do you like best about them?